Aeroplan Elite members could accelerate their status with 2X the Status Qualifying Miles and Status Qualifying Segments on all their eligible Air Canada flights booked September 2-8, 2025.

50% off award redemptions to specific destinations like Dublin, Reykjavik, Sydney, Hanoi and Tashkent (including travel on partner airlines)

Targeted members could purchase Lifemiles at a nearly-unprecedented price per mile.

SkyMiles Members and Delta people helped shape Delta's network in a way no airline has done before - voting Sardina and Malta as the two locations to join the map for Summer 2026.

Partnering with Visa, all Rapid Rewards Credit Cardmembers had the chance to win one of three grand prize trips to Super Bowl LX, including 3-night stay with hotel and airfare, 50K Rapid Rewards points, and more. Every purchase made with a Rapid Rewards credit card from October 1st to November 15th, 2025 earned a sweepstakes entry.

Between August 25 - September 26, 2025 members submitted proof of miles earned with other airlines, then flew Frontier within 12 months to have Frontier match and double those earned miles up to 1,000,000 Frontier Miles.

Free Spirit members earned up to 7,500 bonus points traveling round trip on Tuesday, Wednesday, or Saturday.

AAdvantage members has the opportunity to redeem miles for tickets to all FIFA World Cup 26 matches, with early access for all match tickets based on status level.

To celebrate the launch of the all-new WestJet Rewards program, members had the opportunity to win 25 grand prizes of 1,000,000 WestJet Points and 50 prizes of 100,000 WestJet Points.